BAT is the native utility token of the Basic Attention Token platform, launched in 2017 by Brendan Eich, who is also the creator of JavaScript and co-founder of Mozilla.
The Basic Attention Token platform is a blockchain-driven advertising platform based on Ethereum. The platform aims to make digital advertising more efficient and transparent by correctly valuing and pricing user attention.
As of 2019, BAT is ranked 33rd among cryptocurrencies in market capitalization.
